North Easton, MA, July 27, 2017 –(– SalonTarget, an online salon management and booking software company, has been named one of the year’s Most Popular Top Salon Software Products by Capterra.

Capterra is a company that objectively ranks software companies, in a variety of industries, and offers reviews of them online for prospective consumers. The site has developed a custom popularity index, which is used to rank software programs in a variety of categories. Capterra’s unique algorithm takes into account three factors when ranking software programs: number of customers, number of active users, and online social presence. When a score is tabulated, the software is ranked on various lists if they have performed well.

In 2017, SalonTarget ranked on the company’s Top Salon Software Products list, and came in fourth place in the Most Popular category with a market score of 70. Since they first ranked salon software in 2012, Capterra’s objective approach to identifying industry leaders has been viewed as a major recognition in the industry, and showcases technological leaders for their strides.

“Our software was designed by salon owners and managers with salon professionals in mind. This consumer-oriented approach has served us well since we launched SalonTarget in 2013. We put in considerable time and effort to meet the needs of business owners and managers, and it’s exciting to see that hard work pay off in the form of some amazing recognition,” said Stephen Sampson of SalonTarget.

SalonTarget provides salon software solutions to salon professionals. With an emphasis on online booking, management, and automated marketing practices, SalonTarget is praised for not only helping salon owners handle the logistics of their business, but for helping clients promote their salons and attract new customers, too. With a variety of tools unique to the program, such as the client referral igniter and first-time client magnetizer, SalonTarget aims to help salon owners receive a return on investment more than four times over.

The award-winning program is a favorite amongst salon professionals, and continues to make consumer-minded developments to offer the best possible product to their clients.

About SalonTarget:

Founded in 2013, SalonTarget is a software system designed by salon professionals, for salon professionals. SalonTarget® is an all-inclusive cloud-based total management, marketing, appointment, and POS salon software system. The program works on computers as well as mobile devices that have internet. Aside from containing all the basic features of every other salon software, SalonTarget® offers you a unique set of tools , allowing you to provide your clients with customer service that goes far above and beyond what they’re used to. For more information, or to begin a free seven-day trial with SalonTarget, visit

Contact Information:
Kristin Lewis
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