Team of junior beach volleyball athletes are Sideout’s first youth brand ambassadors, deepening roots and expanding brand’s reach.
COSTA MESA, CA, November 01, 2023 /24-7PressRelease/ — Sideout, one of the most iconic lifestyle and sportswear brands that has pioneered the world of volleyball, today announced it has signed NIL (Name, Image, Likeness) deals for the first time with junior beach volleyball teams. Each of these five teams will represent the Sideout brand by showcasing its beach volleyball apparel at the upcoming AVP Juniors West Coast Championships in Manhattan Beach, CA, November 4 – 5.
The five junior beach volleyball teams are:
• Rylee Hartwell (West Garden Grove, CA) / Abby Moffett (Yorba Linda, CA) – 14U Division
• Cienna Enriquez (Westminster, CA) / Ava Champagne (Mission Viejo, CA) – 14U Division
• Taylor McPherson (Huntington Beach, CA) / Kendall Mathison (Huntington Beach, CA) – 14U Division
• Tessa Durand (Laguna Beach, CA) / Madi Goodrich (Dove Canyon, CA) – 14U Division
• Brooklyn Enriquez (Westminster, CA) / Arelie Hershberg (Torrance, CA) – 16U Division
This marks a significant milestone for Sideout, establishing its commitment to the relaunch of the iconic brand from the 80’s & 90’s to the volleyball community and expanding its footprint in the rapidly growing girls’ volleyball sector, as evident in the world record breaking attendance of the Nebraska-Omaha women’s collegiate volleyball match in August which drew over 92,000 fans.(1)
“Choosing partners to join the relaunch of our brand is a challenge given the abundance of talented athletes who embody the dynamic spirit of the sport,” said Alex Young, CEO, Sideout. Supporting the next generation is incredibly important to our next chapter as a brand and for the sport and we are absolutely thrilled to have these incredible teams on board as our very first junior brand ambassadors.”
The partnership also signifies Sideout’s ongoing commitment to fostering and supporting talent at all levels by its recent sponsorships of AVP players Seain Cook, Jordan Hoppe, DJ Klasnic, Charlie Siragusa, Cody Caldwell, Meghan Rice, Brook Bauer, Abby Van Winkle and Molly Shaw. These partnerships reinforce the brand’s deep connection to the volleyball community at every level.
About Sideout
Sideout (www.sideout.com) In the vibrant era of the 1980s, Sideout Sport emerged as an icon in beach volleyball. Celebrated for its fusion of quality fit, technical prowess, and a genuine connection to the sport’s essence; gracing the backs of world-class athletes and beach volleyball pioneers, our roots are as authentic as it gets. Sideout is more than gear, it’s a culture. Today, Sideout has evolved into an influential lifestyle brand, driven to provide quality fashion and functional products for those seeking performance and comfort in sport, court and beyond. Sideout products are now proudly made using local manufacturing and sustainability initiatives, deepening our connection and commitment to a sport born on the beach.
Sideout is exclusively licensed by RYTE Ventures, LLC.
Sideout Media Contact
PR@sideout.com
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