Content intelligence and strategy company add sales leadership to the executive team
BOSTON, MA, March 06, 2020 /24-7PressRelease/ — MarketMuse, leading content intelligence and optimization software company, is delighted to announce that Charles Frydenborg has been promoted to Chief Revenue Officer. Mr. Frydenborg brings over 15 years of sales leadership experience and over 20 years of sales experience to MarketMuse.
Mr. Frydenborg’s promotion comes briefly following the release of their new product MarketMuse Pro, a monthly subscription option for small-to-medium sized businesses. His leadership experience will dramatically impact MarketMuse’s entry into the SMB market, continued growth within the midmarket and enterprise markets with MarketMuse Premium, and retention strategies for existing customers
Aki Balogh, Co-Founder and CEO of MarketMuse, said “It’s an absolute pleasure and an honor to have Chuck on board. Working together, I’m confident that we’re able to build something lasting and meaningful.”
“I’m excited for this new challenge at MarketMuse,” said Mr. Frydenbrg. “I’m incredibly proud to be a part of this company as we continue to innovate our product, solve more problems for marketers, and expand into other markets.”
About Charles Frydenborg:
Chuck started his career at Gartner, the world’s leading research and advisory company, where he helped Gartner grow from $80 million revenue to over $2 billion. He started as one of the top-performing AE’s. Due to his outstanding performance as an Account Executive, he was promoted to his first sales management role, where he led Gartner’s highest-performing sales team (out of forty+ teams) two years in a row. During his twelve-year tenure in the Gartner sales organization, he achieved Winner’s Circle (President’s Club) eleven times. After performing highly in several sales management roles, he was promoted to Vice President of the Premium Services organization, a global team of over 100 associates. He previously spent 6+ years leading the traffic and search strategies across all TechTarget online properties in addition to leading Field and Product Marketing. He was also the EVP of products, technology, and marketing at KnowledgeStorm for seven years before its acquisition by TechTarget. Prior to that, he spent 19 years at IBM as a sales executive, consulting leader, and e-business services director.
In 2009, he was invited to Rosetta Stone, which was a $250 million business at the time, due to their Consumer and Education business, where they tasked him to build out the Corporate sales channel— similar to what he’s now doing at MarketMuse. During his leadership tenure, the Corporate business more than tripled in growth. In addition to building the sales team, Chuck played a critical role in their go-to-market and product development efforts for the Corporate Market.
Chuck left Rosetta Stone to join Acrolinx in January 2016, where he led Global Sales, helping to lead the company through a period of unprecedented growth, and to their acquisition by a private equity firm.
MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact business strategy. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward.
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