King Ice, in partnership with the skateboarding charitable foundation skate-aid, to launch the official skate-aid pendant.
LOS ANGELES, CA, August 18, 2017 /24-7PressRelease/ — King Ice, a leading men’s streetwear brand, has partnered with skateboarding foundation skate-aid to launch the official skate-aid necklace. Proceeds of each sale will go to help the skate-aid organization fund skate parks and equipment. The pendant, modeled after the skate-aid logo, will release on the King Ice official website in gold and silver.
According to skate-aid’s official website, the aim of the foundation is to, “bring hope on four wheels to young people.” The owner of skate-aid, Titus Dittmann, started the foundation to help children overcome differences in areas of conflict. Over the years, the organization has built sport and skate arenas in Rwanda, Sahara, Kabul, Cologne and Munich.
Together with King Ice, the skate-aid pendant, name and logo, will reach its network of youth who enjoy skateboarding. Each purchase made on King Ice or from its retailers, will help contribute to skate-aid’s vision and drive of building skate parks throughout the world.
The pendant will launch alongside a 24″, 1mm sterling silver chain and include specially made skate-aid packaging. In the future, King Ice hopes to make more pendants and products for the skate-aid foundation and further the organization’s mission statement of bringing hope on four wheels.
“The partnership,” according to Derek Belay the co-founder of King Ice, “matches our brand’s vision because of our connection to streetwear-themed pieces, from skate pieces like our broken skateboard pendant and mini skateboards. With our connection to massive retailers and street wear boutiques, we feel we can partner with skate-aid to further both of our goals and build a flourishing partnership.”
About King Ice
King Ice is a streetwear lifestyle brand based in LA. It offers original designed jewelry and accessories featuring street-inspired themes. King Ice has worked with celebrities, like Snoop Dogg, The Game, Chris Brown, Katy Perry; television shows like ESPN and X-Factor; and retailers like Zumiez, DrJays and Jimmy Jazz. Look for new releases by following King Ice on Instagram, Facebook and Twitter.
Skate-aid supports kids in areas of conflict and deprivation by bringing skateboarding to their communities. In times of adversity skateboarding brings unity, equality and a stable social environment enabling great growth in self-confidence, self-worth and most importantly good times. Every little help can change something for these kids and transform a community and the future of it. Supplying skateboards and skate equipment, building new skate parks are the main tools to provide education for a brighter, safer future.
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