E-commerce brand focuses on photo customization and ASCPA donation

NORWALK, CT, October 29, 2018 /24-7PressRelease/ — DownDog LLC is proud to announce the launch of the only yoga mat designed for those who are as passionate about their pets as they are about their practice. Colorful and completely customizable, these quality mats enable people to inspire their yoga practice with photos of their pets.

Pet lovers of all stripes who visit www.mydowndog.com can easily upload their favorite pics to a colorful yoga mat template to create a meaningful foundation for fitness and fun. Visitors to the website also have the option of choosing a standard yoga mat featuring the most popular dog breeds or a cat mat.

Proudly printed in America with solar-powered presses, the mats are shipped to customers in all 50 states within 7-10 business days. Best of all, DownDog is an official Business Ambassador for the ASPCA, supporting their work to find loving homes for millions of dogs and cats across America.

DownDog customizable yoga mats fill a substantial void in today’s booming yoga industry. While the most recognized yoga mat brands focus on earth justice, DownDog is unique in that it’s firmly planted in the pet-first, animal justice arena. It’s a promising yet underserved opportunity. Although more than 65% of U.S. households have pets, about 2.7 million dogs and cats are euthanized every year because shelters are too full and there aren’t enough adoptive homes. By partnering with ASPCA, DownDog hopes to change that.

Founder Moira Lynch says the inspiration for the DownDog brand came from her own rescue pups and yoga practice. “At the studio one day, I rolled out my mat and noticed my dog’s fur all over it. As I dipped into Downward-Facing-Dog position, I was thinking about how much I love my fur babies when the dots all just connected. It was the kind of ‘Eureka!’ idea I knew I wanted to share with the world.”

In fact, the logo for the brand is based on Moira’s dog Otis, a mixed-breed mutt with a distinctive black eye patch. This logo, combined with easy customization, bold colors and a powerful cause make DownDog stand out in a sea of look-alike yoga mat brands.

For more information or an interview with DownDog LLC founder Moira Lynch, call (203) 981-1630 or email her at [email protected].


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